Photographers--Advertising & Fashion

Find information regarding advertising and fashion photographers under this Yellow Pages® heading. Advertising and fashion photographers are experts at taking photographs and creating imagery that best suit the needs of the fashion and advertising industry. Unlike others in the photography profession, fashion and advertising photographers are mainly concerned with creating and presenting images of products to consumers to generate customer interest and attention. As is the purpose of advertising, they are experts at creating images that make people ‘want’ instead of just ‘admire’ a person or product.

Photographers in the advertising and fashion genre routinely work freelance for advertising firms and may have their own photography studios, as opposed to regular photographers who are employed. Their work finds its way into magazines, newspaper ads, product catalogues, brochures, the internet, billboards, and many other promotional areas. To be effective, a fashion and advertising photographer must be fully aware of client’s brand image in order to fully convey the message the brand wants to communicate.

Advertising and fashion photographers are in high demand especially if they are already recognised as skilled and experienced in this genre. Photographers can assist and contribute to the creative process of making an advertising campaign. The more experienced photographers can even influence the slant or theme of a particular campaign. Photographers in this genre usually work with fashion editors and art directors to create the ideal images needed for the campaign. Much of the difference of advertising photography from other types of genres is in the attention given to lighting, camera angles, wardrobes, and environment settings. It is dependent on the skill of the photographer how well a photo shoot will turn out.