Advertising--Direct Mail Services

Look for advertising service providers of direct mail under this heading in Yellow Pages®. Marketing your products in every possible way is an effective means of earning profits. Products are marketed in several ways. Using the direct mail method is an effective way for companies to communicate with clients or potential clients about their products and services. Providers of direct mail services offer services such as data processing, printing, distribution and finally, postal management. Yellow Pages® assists your search for advertising via direct mail services in all states in Australia.

The practice of sending advertising messages through direct mail is a popular method employed by advertising firms. As a matter of fact, direct mail is one of the three most potent advertising media. On an average, companies spend 20 percent of their advertising budget on direct mail advertising. As the term suggests, direct mail advertising involves sending advertising material to people directly by mail using the postal system. With the advent of the internet however, the emergence of electronic mail or e-mail as an effective form of direct mail has changed the face of direct mail services.

Today, consumers receive a great deal of advertising material ranging from simple letters to sophisticated catalogues, either in one’s physical mailbox or by e-mail. Whether the advertiser uses the postal system or electronic mail, the winning factor in a successful direct mail programme is the mailing list. This is the master list wherein potential buyers who are most likely to buy the products being advertised are listed. Direct mail through the postal system is quite an expensive advertising tool. It is estimated to cost fourteen times more than advertising one’s product in the tri – media. Search with Yellow Pages® to find a range of advertising via direct mail services in all states in Australia.

See also Mail Contractors or Postal Services or Advertising Distributors