Graphic Designers

A graphic designer is a professional working in a creative environment, specifically within the graphic design and graphic arts industry. A Graphic designer will assemble images, typography or motion graphics to create a piece of design.

Most graphic designers work directly with the client and their work tends to focus on visual communication and presentation. The work of a graphic designer can be seen in a number of different media in our everyday lives – logos, branding, magazine, newspaper, and book design, gift cards and invitations, advertisements, and product packaging. The work of a graphic designer has also evolved with the advancement of technology, as website and smart phone and tablet ’apps’ also require the skills of a graphic designer. Important elements of the graphic design process include concept (the look and feel of the design and its purpose), colour, artwork and size.

A graphic designer might work as part of a larger creative team, especially within the advertising industry. A graphic artist or designer will often collaborate with copywriters, art directors, account managers, finished artists, illustrators and designers who work in the digital field. Graphic design is a particularly popular field for creative people who want to work in a commercial environment. Increasingly, many graphic artists work with computer programs rather than hand draw their designs, as there are a number of sophisticated software programs available that enable efficiencies in the design process. Graphic design is an attractive profession for people who are able to communicate the thoughts and ideas of clients into practical outcomes that are effective communication and visual tools. A graphic designer may choose to work as a freelancer working on a range of projects or as part of a team in a larger agency.