Advertising--Transit

You can find information on transit advertising under this Yellow Pages® heading. Transit advertising is classified as a form of urban advertising because it utilises public vehicles such as taxis and buses. Advertising at shelters, airports, and subway stations is also categorised as transit advertising. Transit advertising is similar to outdoor advertising in the sense that its audience is relatively small than all the other advertising media. In addition, the audience is localised because the ad is fixed on a certain place or area. Yellow Pages® will help you out in your search for transit advertising agencies in Australia.

Transit advertising is inspiring, informative and compelling. More importantly, consumers love it. As per an APN Outdoor Transit Research, February 2005 (AC Nielsen Omnibus) survey 68% of the people surveyed said they notice bus advertising everywhere, whereas 49% said moving ads are more eye-catching than the ones that are stationary. Also, 45% said that transit advertisements are more noticeable because they appear unexpectedly and are more noticeable in the city. Going by these figures you can see that if you have a predominantly city based business; you cannot afford to ignore this form of advertising.

Roadside billboards connect with a broad, mainly car-based audience that is spending an ever increasing amount of time commuting between work, entertainment, shopping and sport. While the target market can elude every other advertising medium, roadside billboards still get noticed. As per an APN Outdoor ‘Inside Outdoor’ research, AC Nielsen 2003 survey, Large format advertising such as billboards ranked as the second most memorable form of advertising after television and above radio, magazine, newspapers and cinema. Search with Yellow Pages® to find a range of transit advertising agencies in all states in Australia.