Wine & Spirit Merchants

Wine and spirit merchants are concerned with the retail sale of a variety of wine and spirits. They are the go-to people for alcoholic beverages in the hotel, food and beverage industry, whether one is a seasoned connoisseur, an individual or a new-comer to the hospitality industry.

Wine merchants are respected for the knowledge and unique blends they bring to the world of fine dining. Although many restaurants, bars and pubs may have their own exquisite selection of alcohol, this would not be possible without the help, advice and recommendation of a wine merchant.

Any decision taken by a restaurant, bar or pub regarding their selection on alcoholic beverages was most likely facilitated by a wine merchant. Wine merchants travel far and wide to obtain not just particular brews, but new, never-before-tasted blends that they are eager to bring into the market.

Their pivotal role cannot be overstated. They are crucial to the decision making process of hoteliers and players in the hospitality industry as their knowledge is vast and they often have the latest information. They set industry standards as their word is held in high regards and are looked upon as experts in the field thus, they easily determine the trends and set the pace for fine dining.