Swimwear--Retail

Swimwear businesses not only provide the public with swimwear but also offer an array of beachwear and clothing appropriate for use in water-based activities, warmer weather, and various events such as beauty pageants and bodybuilding. Swimsuits are also referred to as a swimming costume or bathing suit, and many other variations of the name. Specifically, swimwear is clothing worn by all people for swimming, water-based activities, or sunbathing.

Swimwear for women comes in many styles: the bikini (two-piece and separates), a one-piece outfit, maternity swimwear, or plus-size swimwear for larger people. Some of the best-known brands in Australia include Speedo, popular with men and women, Billabong and Rip Curl. Most swimwear retail outlets also stock a wide variety of accessories that complement swimsuits and beachwear including towels, sun cream, hats, and goggles (to protect the eyes). Swimwear is often found at both retail outlets in shopping centres and stand-alone stores, and at factory outlets. All offer a suite of different payment options.

As swimwear is often used at the beach or in a pool, various features are employed to protect the user from the sun and elements such as chlorine in water. Materials can be made to be chlorine-resistant, fade-resistant, block the sun, or enhance the user’s performance, such as swimsuits designed specially for athletes.