Maternity Wear--Retail

Maternity wear is clothing designed for pregnant women. Due to the change in a woman’s body shape as her pregnancy progresses everyday clothing can often become unsuitable. Maternity wear can often be adapted to the woman’s changing body shape.

Maternity clothes cover a wide range of options. Whereas in previous centuries women had to let out the seams of their dresses to allow for more room, the modern, purposefully designed maternity dress is often made from stretch fabric which expands as the woman grows in size. Maternity dresses come in many different styles and are made for everyday wear, work and formal designs. Maternity dresses can also incorporate detachable sections so that they can nurse their newborn baby. Many maternity dresses are now designed to be worn after given birth as well.

Maternity bras were a revolution in maternity wear design. These bras are specifically designed to accommodate changes in a pregnant woman’s breasts during pregnancy. The bras can be adjusted during the pregnancy and when the baby is born specially designed drop feeding cups allow for discreet breastfeeding. Swimming is good exercise for pregnant women as the water can support their extra weight. Maternity swimwear has become a popular item for pregnant women. Maternity swimwear differs from normal swimwear as it is adjustable for growth. Pregnant women may require more bust support during and after their pregnancy and so maternity swimwear tops are designed to maintain that support. Maternity swimwear also comes in one or two piece styles.